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Neither the publisher nor author shall be liable for any loss of prot or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. You should consult with a professional where appropriate. The advice and strategies contained herein may not be suitable for your situation. No warranty may be created or extended by sales representatives or written sales materials. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specically disclaim any implied warranties of merchantability or tness for a particular purpose. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Copyright C by 2010 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.
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marketing 3.0 From Products to Customers to the Human Spirit PHILIP KOTLER HERMAWAN KARTAJAYA IWAN SETIAWAN JOHN WILEY & SONS, INC. From Products to Customers to the Human Spirit PHILIP KOTLER HERMAWAN KARTAJAYA IWAN SETIAWAN marketing 3.0ΔΆ.
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